It seems the more I try to plan for Advertising Week and the conferences and events surrounding it, the more likely it is that a client or prospect will require something big and last-minute in nature. I notice a disturbing correlation with respect to Out Of The Blue assignments and iMedia Summits, too.
Is it Murphy's Law? Or is it that interactive marketing is top of mind with brand managers and VPs of Marketing when these conferences are going on? Maybe it's both.