When you whore your kids out to media companies, at least do it for the going rate. Joining an online ad network will still give you at least 50 percent of the ad revenue. But school districts are settling for 5 percent? Jeez, when you're giving corporations access to kids who are essentially a captive audience, at least negotiate with them. At least make it look like you give a shit. Yeah, I know. It's not the point. But not only is this a really, really bad idea, but it's also a shitty business deal.