I've been thinking a lot lately about all the things that happen in a typical day (some noteworthy, some not) that are missed by the mainstream press. Particularly if you live in a place smaller than New York City, there are a lot of interesting things and events that escape attention. In particular, I was struck by the things that happened in Florida last week that apparently didn't merit a mention in the local paper or on the local news. The MSM dynamic seems simple in large markets - MSM outlets often look for stories that can differentiate them from competitors. But what if you're in a smaller media market? A lot more tends to get missed.