Media Spending

Just for shits and giggles, I started an Excel spreadsheet that details everything I'm spending on personal media. That is, not stuff that work pays for, but the content and delivery I actually pay for aside from work. Between cable and wireless bills, subscriptions to various websites (Straight Dope Message Boards, TotalFark,, etc.), ISP accounts, XM subscription fees, web hosting and whatnot, I'm well over $400/month. And I know there are things I'm forgetting about. I wonder what this would look like as a percentage of income for the average citizen... Is it increasing or decreasing vs. YAG? Versus 5YAG?