It's OK If You Had A Bad Quarter Full disclosure here: My agency handles trade media for The Claria Corporation, and Viewpoint's stepping into the behavioral targeting arena here represents a new competitive threat to an agency client. Just so's ya know...

At least with Claria, there was full permissioning and disclosure that ads would be targeted based on identified behavior. But is such a thing the case with Viewpoint's install base? Didn't many of the folks who have Viewpoint's player installed get it as the result of bundling (like with AOL)?

I just wanted to ask those questions before Esther Dyson did.