You know, faking things always gets you in more trouble. It's rarely worth it. I've been a TotalFarker for quite a while. It's been tempting to use that for commercial gain, considering it's feasible I could bring a client's web server to its knees by posting a thread there and hyping it. But it's asinine to think you won't get caught. Farkers have very finely-tuned bullshit detectors.
And when the whole thing does come crashing down, what does that mean for a brand? (Please refrain from commenting if you're from the "any publicity is good publicity" school. I've heard it all before and I STILL think it's bullshit.)