Does this Wired News story look like anything I might have written a couple months back? Seems the mainstream press is starting to catch on to the potential for abuse in online affiliate marketing programs, particularly when affiliates have license to drive sales and leads with whatever means they have available to them. Spyware, spam, etc. - A lot of it is coming from rogue affiliates. One thing the Wired News story didn't mention is how some affiliate marketers let their affiliates run rampant and then feign ignorance when affiliates get called on the carpet. While CAN-SPAM does address some of that, I'm skeptical that it will be effective at controlling this "plausible deniability" scenario.